Privacy Policy

Last updated: 2024

Kekaji ("we", "us", "our") is committed to protecting the privacy of visitors to our website. This Privacy Policy explains what personal data we collect, why we collect it, how long we keep it, who we share it with, and what rights you have in relation to that data. This policy is issued in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Kekaji is the data controller responsible for your personal data collected through this website. Our registered contact details are:

• Company: Kekaji
• Address: 88 Stratford Road, Birmingham, B30 7DD, United Kingdom
• Email: [email protected]
• Phone: +44 121 304 9137

2. Personal Data We Collect

We collect personal data only where you actively provide it to us, primarily through the contact form on our website. The form may collect the following categories of personal data:

• Your name
• Your email address
• Your phone number, where provided
• The content of your message or enquiry

We collect this information solely to respond to your enquiry, provide information about our contextual advertising services, and communicate with you regarding a potential or existing business relationship.

3. Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases to process your personal data:

• Consent (Article 6(1)(a)) — where you voluntarily submit the contact form and, separately, where you accept non-essential cookies via our cookie banner.
• Legitimate interests (Article 6(1)(f)) — to respond to enquiries and manage our business communications, provided this does not override your fundamental rights and freedoms.
• Contract (Article 6(1)(b)) — where processing is necessary to take steps prior to entering into a service agreement with you.

4. Cookies

Our website uses a single cookie:

We do not use any analytics, tracking, session, or CSRF cookies. No data is collected via cookies for statistical, profiling, or performance-monitoring purposes.

Advertising measurement technology is only activated after you have given consent via our cookie banner, and it operates exclusively on the confirmation page displayed after you submit an enquiry or complete an action requiring confirmation. It does not run elsewhere on the site and does not run without your prior consent.

5. How Long We Keep Your Data

We retain personal data submitted through our contact form only for as long as necessary to respond to your enquiry and to maintain reasonable business records, typically not exceeding 24 months from the date of last contact, unless a longer period is required to comply with a legal obligation or to establish, exercise, or defend legal claims. Cookie consent data recorded via the cookie_consent cookie is retained for one year, as noted above.

6. Who We Share Your Data With

We do not sell or rent your personal data. Personal data may be shared with:

• Service providers who support our website hosting and email communications, acting under our instructions and subject to appropriate confidentiality and data protection obligations.
• Advertising measurement partners, but only where you have given consent and only in the limited context of the confirmation page described above.
• Regulatory or law enforcement authorities, where required by law.

We do not transfer personal data outside the United Kingdom. Should this change, we will update this policy and ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

7. Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

• The right to be informed about how your data is used
• The right of access to the personal data we hold about you
• The right to rectification of inaccurate or incomplete data
• The right to erasure ("right to be forgotten"), in certain circumstances
• The right to restrict processing, in certain circumstances
• The right to data portability
• The right to object to processing based on legitimate interests
• The right to withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at [email protected] or by post at 88 Stratford Road, Birmingham, B30 7DD, United Kingdom. We will respond to your request within one month, as required by law.

8. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection matters. We would, however, welcome the opportunity to address your concerns directly before you approach the ICO — please contact us at [email protected].

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be posted on this page with an updated revision date.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Email: [email protected]
• Phone: +44 121 304 9137
• Address: 88 Stratford Road, Birmingham, B30 7DD, United Kingdom