Campaign work from Birmingham businesses
Below are six recent contextual advertising jobs, each one built for a business operating in or around Birmingham. Every card lists the category, what was actually done, and where relevant, the price charged. Open a card for the full breakdown.
Plumbing firm, Kings Heath
Search campaign built around 14 service keywords covering boiler repair and drain clearance. Ad copy split into three groups by urgency. Set up in five working days, live within 24 hours of the brief being confirmed.
Furniture retailer, Digbeth showroom
Product feed of 180 items cleaned up and mapped to search terms, then connected to a shopping campaign. Bid caps set per category to keep spend inside a fixed monthly budget agreed with the client in advance.
Accountancy office, Edgbaston
Remarketing banners in three sizes shown to visitors who read the tax-return page but did not book a call. Frequency capped at four views per week per user to avoid the ad feeling repetitive.
Dental practice, Moseley
Campaign restricted to a 6-mile radius from the practice, targeting appointment-related terms. Call extensions added so patients could ring directly from the ad. Full setup delivered for £600.
Removals company, Selly Oak
Combined search ads for "man and van" terms with a light display layer for brand awareness across local sites. Weekly budget adjusted after the first month once early results came in.
Landscaping business, Harborne
Seasonal campaign built for spring garden work, with negative keywords added to filter out DIY searches. Structure kept to three ad groups. Setup and first-month management billed at £550.
Questions about this work
Do these results carry over to a different industry?
Not directly. Keyword lists, budgets and ad structure are built around what a specific business sells and where its customers search. A dental practice and a removals firm need different account structures, even if both are based in the same part of Birmingham.
How long before a new campaign is reviewed?
Requests are usually answered within 24 hours. From there, a search campaign like the ones above typically takes between three and five working days to plan, build and launch, depending on how many ad groups are needed.
Why do prices differ between projects?
Setup cost depends mainly on account size and how many product or service categories need separate ad groups. A single-location dental practice setup was priced at £600; a smaller, seasonal campaign for the landscaping business came to £550.
Can an existing campaign be reviewed instead of built from scratch?
Yes. Several of the projects above started from an account that already existed but was not performing as expected. In those cases the work is an audit first, then a rebuild of the parts that were not working, rather than starting again from zero.
Talk through a campaign for your business
Get in touch with details about what you sell and where your customers are based around Birmingham. A reply usually arrives within 24 hours with next steps and a price.
Contact Kekaji